Strategy and Sausages:
A British Strategic Planner in Germany
Wednesday, 21 December 2016
As my last post before Christmas, to get into the right spirit, I thought I'd show you a rather charming piece of branded content from bygone years - the spirit of Christmas Past, if you like.
The first excuse I need to make about Gordon's Recipes for Cocktails and other Mixed Drinks is that it refuses to go digital. The little booklet has a spine as stiff as a subaltern's upper lip, and I'm certainly not going to destroy it through flattening on the scanner. It has survived (I'd estimate) sixty odd years, so that doesn't seem quite right.
It may be a little book, but it has a Big Attitude, as we'd say these days. If anyone wants to learn anything about Brand Voice, look no further:
We should, therefore, like to emphasize the fact that, to obtain the desired results, GORDON'S LONDON GIN and no other products must be used where mentioned. No other brand would be 'just as good'
When calling for your favourite Cocktail or other Gin drinks at your Club, Hotel or Bar, always specify 'With GORDON'S GIN,' ...
The little book is full of recipes, should you wonder how to make the perfect Gimlet, Gin & It or Singapore Sling. In addition, there are some delightful pictures of the product range:
No-one could accuse Gordon's of not moving with the times, either. There is even a recipe for a 'Television Special'. I wonder if the company employed an army of Trend Scouts and Insight Miners to come up with this one?
I'll end, as the little Gordon's book does, with a toast:
A TOAST "Here's a toast to all who are here, No matter where you are from: May the best day you have ever seen Be worse than your worst to come"
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: