Extrawurst

ideogram.ai In my early days as a writer seeking publication, I used to collect rejection letters from agents and publishers. Now, this was...

  Photo by   Sid Balachandran   on   Unsplash If I worked for a brand, especially a stonking big global brand, I think I’d be a little choos...

 I’m not sure what my finest hour was in my brand and advertising career (or maybe it’s yet to come, ha, ha!). But when it comes to Market R...

  On my way back from Canada, flying far above the endless acres of wilderness, something drew me to the film Train Dreams  on the in-flight...

 At the end of the 80s, I went to Acapulco. A cheap and cheerful package trip with a friend. We attended the obligatory “welcome meeting” an...

  How does a planner’s mind work? I’ve never been a great fan of trying to map mental processes , mainly because how one person’s brain work...

  “The mechanisation of qualitative research” “The sanitisation of real human beings.” These are a couple of pages from Wendy Gordon’s excel...