Extrawurst

Strategy and Sausages: A British Strategic Planner in Germany

Wednesday, 17 September 2025

BREXILE: Red, white and ... blue

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I’ve sold the house that was in my family for 61 years. The decorators are champing at the bit to get in there and tear down wallpaper, rip ...
Monday, 1 September 2025

RETROWURST: Richtfest September 2007

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  Well, well, well. By strange coincidence, on the eve of yet another long journey back to Brexit island, I see that 18 years ago, I was wri...
Thursday, 28 August 2025

Lifetime brands

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  I’m on the (fingers still crossed) last lap of the house sale and I don’t think I’ve ever experienced a period of such intense physical an...
Tuesday, 12 August 2025

BREXILE: Musn’t grumble?

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  I never thought that a cryptocurrency ad would make me chuckle - but this one from Coinbase raised a wry smile.  As part of the Brexile pr...
Monday, 4 August 2025

RETROWURST: Edeka August 2007

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  The subject of this month’s Retrowurst is Edeka - the German Coop. Back in 2007, it was already over 100 years old and thriving. The supe...
Monday, 21 July 2025

I want to be alone? Or maybe not.

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  Nivea  must have waited a long, long time to find its purposeful answer to Dove, the great grandmamma of all purpose campaigns. But here t...
Wednesday, 16 July 2025

BREXILE: Never Turn Back

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  Unlike this sleepy swing, things are moving pretty damn quickly with the Brexile plans. Quicker than I would have liked, ideally - I have ...
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Sue Imgrund
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing. My children's books: http://www.burmeon.com
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