It was terribly sad to read yesterday that Paul Arden, the former creative director of Saatchi & Saatchi, has died. The world of advertising is now missing one its greats - a man who was batty, baffling and brilliant. I'm going to reach for my copy of Paul's book "It's not how good you are, it's how good you want to be" and re-read it.
There's a wonderful thought (among many) in this book that gives me encouragement that blogging is the right thing to be doing. I quote from Paul Arden: "Do not covet your ideas. If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish. Somehow the more you give away the more comes back to you."
There's an interesting article from the Independent here about Paul and his books.
In praise of passive planning
1 month ago