The celebration of Germany's most famous Fest is not confined to Munich. Increasingly, brands, especially retailers, are cashing in on the act. A few years ago, this was restricted to a little display of tinned Weisswurst and a few Bavarian-pattern paper napkins in the local supermarket. But these days, it's big business and - like Christmas - starts earlier every year.
If you're looking for something to wear, then look no further than C&A where the selection of Dirndls ranges from the matronly and Landfrauisch to the simply saucy - definitely the place to kit out the entire family.
And Tchibo have a fine selection of cooking gadgets and gimmicks from a kitschy Bambi timer to some seriously professional knifery to help you recreate the Wies'n in the comfort of your very own home. All demonstrated by charming Trachten-clad models, including a Japanese couple to add to the authenticity.
But maybe the best selection I have seen this year so far is from the pet superstore Fressnapf. From comfy Herzilein cushions to a smart checkered collar, the furry friends don't need to miss out on the fun, either.