This year, there is a whole collection, made not just from the interior materials, but also from the aircraft itself, in this case an Airbus 340 that had been in service since 2001.
As well as the natty bags and wallets, there is now furniture. A coffee table made from the A340's aileron slats and a very stylish bar:
story behind it. Who sat in the seat my sports bag is made of? Who has looked out of my "bar" window - and over which land or sea?
This may not offset flight-shame for the most hardy among us, but it does do something to forward Lufthansa's reputation in both design and responsibility.
A bit more down-to-earth is a new app brand that's hoping to aggregate all those return-your-clothes-for-money schemes: Stuffstr . Nice idea, and one that it would be good to see working.
But will you eventually be able to sell back your Stuffstr or even your World Shop up-cycled purchases there?