Strategy and Sausages:
A British Strategic Planner in Germany
Friday, 10 January 2020
Frydays for Future?
I haven't taken the plunge into Veganuary this year, but I have used the first week to catch up on some reading - and the subject of two reports that have been lingering around since last year is The Future of Food.
Sainsbury's Future of Foodreport is entertainingly written, with scenarios from 2025, 2050 and 2169 depicted visually and verbally. Jellyfish is on the menu.
And Knorr's Future 50 Foods concentrates on non-animal ingredients we should be looking to for healthier people and a healthier planet. Currently, the human race is limited when it comes to what we eat: 75% of global food comes from 12 plant and 5 animal species. The Future 50 covers cereals, grains & tubers, beans, legumes & sprouts, vegetables, mushrooms and nuts & seeds. I played a little game with myself to see how many I'd seriously never heard of. Here are the 16:
Black turtle beans
Orange tomatoes (yup, OK, I've heard of these as in not yet quite ripe ...)
Saffron milk cup mushrooms
Ube (Purple yam)
It's distinctly possible I may have eaten some of these unknowingly, although I don't think I've consumed jellyfish without my knowledge.
And while I'm on the subject of food and future, there has been a flurry of articles this week about edible or consumable packaging and utensils, and doing away with packaging altogether.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: