Disasters happen, from losing a football match or two to serious disasters like the Gulf of Mexico oil spill. Any company or brand has to be continually aware that something can happen that will cause damage to human and animal life and to the planet, as well as their company's reputation.
But many seem to make the mistake of worrying about the company's reputation, their life and their job first and foremost. The Chief Executive of BP seems to be doing just that - trying to shrug it off, reacting too slowly, dodging questions, passing the buck. Surely it is better to overreact, to act in any case quickly and, importantly, to put people first when such a disaster occurs by a genuine expression of empathy and compassion.