a post a little while ago about creativity, and particularly how the incubation phase, where 'nothing appears to be happening' can be much enhanced by a walk outside, or a 'slow ascent of wooded hills on a sunny day', as Helmholtz put it.
I often come back to this thought, and to John Le Carre's assertion that 'a desk is a dangerous place from which to view the world.' Whether we are creating something, or merely putting previously unconnected ideas together to gain a deeper understanding of something, the process needs time and space.
There's a fascinating article here about the connection between walking, thinking and writing, with some of the physiological basis for why a leisurely, or even brisk, walk may stimulate thought and creativity. But it seems that if you're trying to find the definite answer to a specific question, then walking ain't the way to find it.
And, furthermore, if you do go for a walk in search of original thought, then best to leave the mobile behind. This excellent article warns of the dangers of distraction: living online rather than going online now and then.
Why hire an advertising agency?
3 weeks ago