Monday 29 August 2011

Jumping on the oompah-bandwagon

We're not out of August yet, but the Oktoberfest is already banging on the door, dressed in a jaunty Dirndl and bearing an unfeasible number of Mass beer glasses.

The celebration of Germany's most famous Fest is not confined to Munich. Increasingly, brands, especially retailers, are cashing in on the act. A few years ago, this was restricted to a little display of tinned Weisswurst and a few Bavarian-pattern paper napkins in the local supermarket. But these days, it's big business and - like Christmas - starts earlier every year.

If you're looking for something to wear, then look no further than C&A where the selection of Dirndls ranges from the matronly and Landfrauisch to the simply saucy - definitely the place to kit out the entire family.

And Tchibo have a fine selection of cooking gadgets and gimmicks from a kitschy Bambi timer to some seriously professional knifery to help you recreate the Wies'n in the comfort of your very own home. All demonstrated by charming Trachten-clad models, including a Japanese couple to add to the authenticity.

But maybe the best selection I have seen this year so far is from the pet superstore Fressnapf. From comfy Herzilein cushions to a smart checkered collar, the furry friends don't need to miss out on the fun, either.

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