I've got a dreadful confession to make. I am really a man. That is, if this blog is anything to go by, according to the clever people at Gender Genie.
Have a look - they have looked at which words are used more frequently by males or females and have worked out an algorithm for predicting whether you're a pink bootie person or a blue bootie person based on a sample of your writing.
I fed Gender Genie the last three posts on this blog and the answer that came up was that I am uncategorically male. Three out of three times.
I suppose I'd better break this to my family at the weekend. On the other hand, at least my Brand Voice seems to be consistent.
In praise of passive planning
1 month ago