The great Rock & Roll swindle 2010

A new perfume has been developed by the French fragrance company, Etat Libre d'Orange under the Sex Pistols name. Available in France and the US, the fragrance claims to "exude pure energy, pared down and pumped up by leather, shot through with heliotrope and brought back down to earth by a raunchy patchouli." The publicity material for the perfume also includes a list of must-dos for the potential wearer (resist tradition, fight conformity, express yourself with abandon...) and a reference to the "unruly turbulence of a prune."

As I see it, the only unruly turbulence that prunes are probably creating for the Sex Pistols these days is in their stomachs in combination with too much All Bran in an over-zealous middle-aged breakfast. But the perfume launch has brought plenty of comment ranging from the dreadful puns ("Pretty Fragrant") through to the disappointment that it smells of heliotrope and patchouli rather than cat piss/gasoline/stale sweat/ spilled beer/sick or cold cigarette smoke (sic.)

And there are those who are saying punk is dead.

But punk isn't dead. It's alive and laughing all its middle-aged way to the bank. And if Malcolm McLaren is turning in his grave, it's only because he's not getting his cut this time.