Now you don't even have to waste any money on layouts. On Wheel of Concept, you're invited to "Spin the Wheel" to generate new media ideas for your favourite brand. Anything from Social Gaming to Crowd Sourcing.
I tried it for my friends at ENTEGA and got the above. I also tried it for two of my least-favoured brands and was offered "iPayPal" which will bring me "brand-centric updates" from the PayPal-centric brand as well as Augmented Reality for Ryanair. The reality of Ryanair being bad enough, I don't think I want it augmented!
So, minutes of harmless fun. Thanks to Graham Thomas for pointing it out, although I expect clients will get something rather better from Radical Company.