Thursday, 6 October 2011

If social media were really such a revolution, wouldn't we be making a song and dance of it?

In the last week, I've noticed more than a little social media fatigue. Not only have a couple of bloggers that I read written about "disciplining" their social media behaviour, but I've also seen the phenomenon of "Facebook Suicide" - in dubious taste, but complete with note.

Of course, it's people of my sort of age doing all this. As far as I can tell, younger people just get on with it and use social media as an everyday part of their lives. A teenager hasn't known a world without Facebook, so they are not going to make a song and dance about it. Which leads me on to my theory that, if you want to know what's really important in the lives of young people, listen to their music.

Going back to the days when a career in account planning wasn't even a twinkle in my eye, there were a few songs about that made references to media or means of communication. Hanging on the Telephone, Video killed the Radio Star or that awful thing with the guy whose girlfriend is killed in a car crash and he calls her answerphone to hear her voice one last time.

And these days, although the artists may have risen to fame via MySpace (what was that?) or use a bit of textspeak in their lyrics, I haven't heard any of these songs:
Digital killed the Video Star
Facebook Love
I'm in love with a German blogger
Every breath you take, I'll be following your Twitter stream

No, rather predictably, the songs are about the joy and pain of love or partying on Saturday night.

Just as they were when communication involved a handful of 2p pieces and a phone box that stank something rotten.

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