Now I am in the position where I must roll up my sleeves and market something that I have produced. Without getting into a virtual game of charades, it's a book.
And what I've discovered - or maybe knew all along - is that having the ideas, putting together the theory, the grand plan is the easy bit. Where I know I am going to lose sleep is over the nitty-gritty. How much does that cost, exactly? Should I get that set up before I - or? Which bits need to be linked to what, and in what order?
Maybe all Planners should spend more time doing rather than thinking.