But there is another view of amazon that I'm becoming increasingly aware of - as the big, bullying monopoly that's killing off real bookshops - especially the cute quirky little independent ones. (By the way, the pic is of Ripping Yarns in Highgate. Never been there, but I must!)
In this article from the Huffington Post, there's some super thinking about what those independent bookshops can do. And it boils down to using your competitive advantage.
Rule 1: Don't play amazon on price - you'll lose
Rule 2: You're local - use it. Be something in the community.
Rule 3: You're real, bricks and mortar - use it. What events could you hold in your store?
Rule 4: You're staffed by human beings who love books, not driven by algorithms - use it!
Let's hope that these Davids fight back and don't go the way of record stores.