On my recent visit to the UK, I was reminded of a unashamedly alcoholic brand that also uses the roundel as its cap design. I didn't really witness Spitfire Ale's take-off and climb to the dizzy heights of being the Shepherd Neame Brewery's biggest-selling cask conditioned ale, as I've been out of Blighty since the mid-90s, but I must admit that the whole package is a fine piece of marketing.
Now, I may be too eingedeutscht to find the advertising that hilarious - or maybe I just need a couple of pints of Spitfire to guffaw over "Göring, Göring, Gone" and wordplays on Fokker - but from a design point of view, it's a dream. I love the strapline "Bottle of Britain" - and the beer is more than drinkable, too.
The slightly rum thing was that I spied Spitfire Ale for sale in Lidl in the UK. Maybe those Krauts aren't so sour about the whole thing after all.