Sunday, 24 June 2012


When I first started in advertising, people who could draw - and particularly those who could express ideas via drawing - were much in demand. From art directors' scribbles for a spectacular new TV commercial, to a planner's smart flip-chart page in magic marker, original drawings of one sort or another were a key mode of expression.

Things changed sometime in the 90s when Powerpoint and stock photos took over - and the onslaught of happy smiley people continued into the 21st century via Google images and digital photography. Writing up the output of a workshop became more a case of  loads of photos of loads of illegible Post-It notes.

But I'm pleased to see that drawing as a way of expression of ideas is making a huge comeback. The excellent RSA Animate videos, featuring artist Andrew Park from Cognitive Media, which have been viewed by millions on YouTube have had a major influence in this. And it's now becoming common practice to have a scribe as well as a facilitator at workshops and conferences - such as the services offered by Animanova.

I'm pretty sure that a picture must be worth a thousand illegible Post-Its! 

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