Strategy and Sausages:
A British Strategic Planner in Germany
Monday, 22 October 2012
Anywhere in the world
There's a lot of talk these days about the trend towards the local. Local produce - with many supermarket chains offering their own lines with certified provenance, or local (and for local read independent) coffee shops and restaurants - and all with the connection to social and mobile media, facilitating access in all senses of the word.
But it seems a shame that, for many people, these thoughts go out of the window and straight onto the local rubbish tip when it comes to holidays abroad. It's far easier to book something all-inclusive in an impeccably furnished but ultimately soulless hotel - which could be anywhere. Palaces of concrete like luxury cruise ships - and with about as much foundation, roots or local character.
The usual excuses justify this behaviour:
"It's great for the children with the Kid's Club"
"I don't want to risk a dodgy tummy or getting knifed in a backstreet on holiday"
"If you pay all-inclusive upfront, there aren't any hidden extras"
Well, no. There won't be any hidden extras. No nasty surprises, but no nice ones either.
Just endless stretches of sanitised, predictable, global-brand-for-discerning-guests.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: