'The adverts are devised so to appeal to different kinds of people. Adverts for crisps, sweets etc. may have cartoons on them to appeal to children. Or they may show children in the adverts.
Some adverts for food, washing powder etc. may show a perfect-looking happy family, or a famous personalitie's (sic) family to appeal to mothers.
Adverts for cigars, drinks and after-shave may show men as being very masculine and irresistable (sic) to women. These appeal to most men, particularly those who may be very shy and long for a more exciting life.
Adverts for bubble-bath, hairspray etc. may be very romantic showing a beautiful woman maybe with a good-looking man, suggesting that if you use these things, this will happen to you. These are designed to attract girls and younger women, and sometimes older women who wish they were younger.'
So that's targetting covered! In the next extract I get on to morals and ethics...watch this space.