Tuesday, 19 November 2013
The Kids vs The Kids
I love good use of infographics, probably because I don't have a clue about how to use them myself. But that's probably a generational thing as I'm at the tail end of the Baby Boomers.
The presentation here is from Bhavesh Patel on Slideshare, and although it's probably based on US rather than global figures, it shows the differences between the post-war generations in a charming and engaging way. The main contrast is between those born pre-1980 (Baby Boomers and Generation X) or "Kids of the Past" and those born after that (i.e. anyone young enough to be my child, gulp!) namely Generation Y, or Millenials and Generation Z, who are yet to be named or defined.
While most of the media behaviour documented tends to follow a linear progression with age, there are some odd exceptions. For example, Generation X are more likely to watch more than 1hr of TV than either the Baby Boomers or Millenials.
As far as Generation Z goes, my bet is that they will have sorted out the public/private thing as far as self-projection goes. There are already signs that things are going this way, with "self-destruct" social media such as Snapchat.
And one more request. Now that the Baby Boomers are grey and snapping up the anti-age treatments, can we call ourselves Generation W for Wrinkly?