Friday, 13 December 2013

Brand Bauble?

Bored of Brand Onions? Peed off with Positioning? Miserable about Missions?

Then look no further than this wonderful seasonal antidote to Marketing blah-blah, The *Santa* Brand Book, from Quiet Room.

My favourite pages are the one that discovers that Hagrid is encroaching on *Santa*'s space, based on the dimensions of fattiness and beardiness. And the instructions, with example, in "How to deploy language in the customer relationship."

A couple of choice quotes:

*Santa* - the industry standard for child-cenric gift-delivery solutions


Our brand essence is the very essence of our brand

Ho, ho, ho!

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