Strategy and Sausages:
A British Strategic Planner in Germany
Friday, 28 February 2014
Making best use of your space
In these days of oh-so-clever apps and nifty new film techniques, it's cheering to see lo-tech used in a way that is just right for the message and the brand.
IKEA is known the world over for its smart, simple ideas and the so-called RGB billboard that is showcased above is brimming with smartness and simplicity - and probably didn't cost the earth, either.
The message that you see depends on which colour bulb is illuminating the billboard at the time.
Do it like this billboard.
Make good use of your space.
With small-space solutions from IKEA.
A better demonstration of making good use of space would be hard to come by - or one that leaves you smiling like this does. And, although the billboard is to be found in Sweden, the idea came from German agency Thjnk.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: