Strategy and Sausages:
A British Strategic Planner in Germany
Tuesday, 9 September 2014
Paper Flaps Back
The expression "the paperless office" has been on my radar for the last twenty years or so, but when I look around my workplace, it seems that I'm not moving on trend. True, I'm a lot less wasteful with paper these days - possibly because I have to pay for it myself and I'm stingy like that - but I do still hoard the stuff, even if I do have multiple copies backed up electronically on my various devices.
Talking of devices, I've seen a couple of ads this week on the theme of paper flapping back at all this new-fangled technology. The first of these is from last year, from Le Trefle loo roll, featuring the long-suffering Emma and her tablet-mad hubby.
And the paper flaps (or maybe twacks) back again in the splendid new IKEA Catalogue spot from Singapore, "Experience the power of a BookBook." To give IKEA credit, their catalogue is now not just a paper thing - there are all sorts of codes and augmented bits and such if you yearn for more than a paper experience. But I love the way that the wheel (or the paper catalogue) has been reinvented in this spot in that charming tongue-in-cheek way that IKEA do so well.
What's due for a revival next? Tin signs? Town criers?
Whatever - better the paperless office than the paperless toilet.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: