Sunday, 14 December 2014

Shopping, shopping everywhere

A few years back, the world of online and offline/bricks and mortar retailing had a definite vs between the two factions, presented as an epic duel, swords unleashed, between the old guard and the young upstarts.

But a mediator has stepped in and changed all that. And this mediator takes the form of SmartPhones and other mobile devices. The trend now is that it's not either/or, but both and better. Ads from online retailers that criticise the bricks and mortar world - and vice versa - look dated indeed.

A brand that characterises this meshing of the physical and digital retail worlds perfectly is Hointer which recently won the Most Contagious Start-Up Award. Hointer is a technology platform that enables bricks and mortar retailers to leap into the brave new world where physical and digital are meshed together. As founder Nadia Shouraboura says: "Now it's time to bring digital and physical together to make it spectacular."

To me it's a metaphor for progress and creativity in all fields: reconcile two seemingly opposing factions and create something brilliant. The Whoosh Fitting Room in the video above is certainly evidence of that!


Barbara Fisher said...

Hello Sue, I’m pleased to let you know you are a winner in my giveaway. Can you please email me your address (you will find an ‘email me’ button on the right-hand side of the blog). I have several messages like this to leave with other blogging friends so this is just a quick visit I will be back over the Christmas break to catch up with some of your posts, Barbara xx

Sue Imgrund said...

Whoopee! It feels like Christmas!