Tuesday, 1 November 2016

Ghoulies and Ghosties and WD-40



I'm a big fan of WD-40. It's such an un-brandy brand, if you see what I mean. From its unlikely beginnings over 60 years ago (in missiles and rockets) to its technical but strangely memorable name (short for Water Displacement, 40th formula). And the product is useful in so many ways, some of which I probably haven't thought of yet.

It's totally in character for WD-40 to have a communication idea that's small-scale, neat, clever and utterly on the ball. The Haunted Door app (from BIMM Media, Toronto) is something that can lighten the tedium of Halloween for adults, while reminding you of the product benefit at the same time.

And nothing like a squirt of WD-40 to get rid of those Halloween make-up stains the day after.

2 comments:

Barbara Fisher said...

Water displacement, 40th formula (who knew) is not a very catchy name! Good job they went for WD40! The Haunted Door app is brilliant!

Sue Imgrund said...

It's like Chanel No. 5 - somehow it's become a classic. Smells a bit different, though ...