the UK getting all patriotic now and again .
Maybe the difference lies with the tonality: the British way is almost always tongue-in-cheek and rather self-deprecating whereas the Budweiser packaging seemed bombastic and taking itself far too seriously. I wasn't the only one, however: plenty of liberal-minded commentators found the Trump-style rebrand a little hard to swallow.
Budweiser is now coming in for criticism for its Super Bowl commercial: Born the Hard Way, which follows what I expect is a new advertising trope for 'story of our founder starring a moody and hunky young actor' - see Burberry.
Born the Hard Way tells the story of the founder of Anheuser-Busch, the brewers of Budweiser. Adolphus Busch was born just down the road from us, funnily enough, in Mainz-Kastel. He emigrated to St. Louis in 1857, at the age of 18, and the rest is history.
The film emphasises the difficulties faced by immigrants, and the hard work put in by Busch to found and develop what has become 'the great American lager.'
So now the criticism is coming in from the other side: the Trump supporters who see this as blatant anti-Trump propaganda.
I'm not too convinced that politics and beer is a good mix, but I wouldn't be surprised if we see a few more of these 'founder stories' doing the rounds.
Levis would seem to be a prime candidate.
Orthodoxy is toxic
2 months ago