Strategy and Sausages:
A British Strategic Planner in Germany
Monday, 22 May 2017
Thank you and you and you and you and you and you and you
How can a company with thousands of employees around the world recognise the work and commitment they put in? Of course, at the local level, it's up to immediate bosses and colleagues to say thank you and make gestures that acknowledge what people do.
And in these days, of course, technology allows companies to make gestures on a global level, while still recognising the contribution of each individual. I'm impressed with the 'Big Thank You' event that Delta ran over the weekend - a 50 hour Facebook Live Marathon to thank each of its 80,000 employees, whose names were read out by a cast of celebrities, along with stories and entertainment for the course of the weekend.
This is the second year that Delta has said 'Thank You' on an epic scale. Last year they got themselves into the Guinness World Records with a 50 foot tall Thank You card - see above.
I guess you could argue that the money spent on these events could go straight into the pay packets instead. But I'm not sure anyone would notice, let alone remember for years to come.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
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