I was reminded of that when I saw this stunning idea from JAT Holdings and Leo Burnett Sri Lanka. Petal Paint is made from the flowers left in buddhist shrines and temples, which would otherwise go to waste.
There are 5 shades to reflect the Buddha halo - Lotus Red, Pigeonwing Blue, Marigold Orange, Temple Flower White and my favourite, Trunpet Yellow.
The paint is sold through JAT's normal channels, and also donated to local artists to restore murals in temples.
If that's not circular economy at its best, what is?
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: