Well, there's a thing! Extrawurst goes Hollywood. Or Babelsberg.
Nothing to do with this rather ageing and dilapidated blog, of course. But I did have to go and see it.
Extrawurst, the film, is about what can happen when we shove people into "identity boxes". The scene is a tennis club AGM, and what starts as a well-meaning suggestion (maybe) soon gets out of hand. The tennis club members are literally at each other's throats.
The film is a non-stop volley of insults based on what "women", "old white men" or "Turks" are "meant" to think or do. Rather than relating as the club members with a shared interest in tennis - Melanie, Heribert and Erol.
Extrawurst is pretty damned funny, and a good reminder to look for universal truths when developing advertising. Putting people in target audience boxes, from "LGBTQetc." to "GenZ" is lazy and superficial.
And it's just not tennis.


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