Thursday, 20 November 2008

Research that entertains

Don't you just hate it when one of the less enlightened market research agencies turns up brandishing their latest 300 page Powerpoint presentation on a USB stick?

I'm not sure if Powerpoint has made life better or worse for the audiences of market research presentations. I'm tempted to say worse, but then I remember the horrors of stacks of framed overheads that wouldn't have been out of place in the IKEA warehouse, or even reading hand-drawn Nielsen charts on what was called microfiche (younger readers can ask their grannies...)

So I was delighted to receive the following link to the Japanese clothing company Uniqlo from my friend Charlie at Red Spider . Now, the subject matter is probably more interesting to all (for a variety of reasons) than the average Nielsen presentation, but isn't it just super? My question is: are they real respondents or is it all just a bit of show? Either way, I'm impressed!

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