I can't remember when I last saw a good ad on TV. In fact, the last ad I actually noticed on TV was one for coffee which wound me up, because it was a blatant rip-off of an ad that Saatchis did back in the last century for Ariel - the one where Mum shocks just-returned-from-Glastonbury-son with the "in my day, we didn't wear clothes" line. Now we have coffee and granddaughter and granny. I was half expecting granny to say that they took rather stronger drugs than coffee in her day, but boringly, granny comes out with the old clothesline (as it were ) again. Now, what on earth has that to do with coffee???
Anyway, the point is that I do get to see lots of TV ads these days, but not on TV. I get round-ups of the best new ads sent to me by e-mail, or I have a poke about on YouTube, or sometimes friends pass on a link or an mpg. My consumption of TV advertising has completely changed. It is now selective and active. And I think it's not just people who have a professional interest in TV advertising who consume as I do.
One site which is a great source of new ads in the UK is Thinkbox . There are also some extremely good articles on the site, including this one by the great Paul Feldwick . In it, he argues that we should stop talking about messages when it comes to TV advertising. I can imagine it must be frustrating for someone who has spent so long in the business to see that some thinking doesn't seem to move on.
No more ‘millennial’ twaddle please
2 months ago