Having harped on about remembering how to be human in my last post, here's a brand that's doing just that. One of Coca-Cola's "Superbowl" ads called Avatar has hit just the right spot - rather like a nice cold bottle of Coke, in fact.
It has a great insight, it's brilliantly made, strategically spot-on and the music stays in your head all day.
Probably the best Coke spot since the New Seekers did their stuff.
In praise of passive planning
1 month ago