Strategy and Sausages:
A British Strategic Planner in Germany
Thursday, 5 February 2009
Stranger in the Crowd
Having harped on about remembering how to be human in my last post, here's a brand that's doing just that. One of Coca-Cola's "Superbowl" ads called Avatar has hit just the right spot - rather like a nice cold bottle of Coke, in fact.
It has a great insight, it's brilliantly made, strategically spot-on and the music stays in your head all day.
Probably the best Coke spot since the New Seekers did their stuff.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books:
http://www.burmeon.com
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