Strategy and Sausages:
A British Strategic Planner in Germany
Wednesday, 11 November 2009
I've gone and done it! After twenty years on a PC I am defecting to the Other Side. Since Saturday, I am now part of the Apple lot, too.
I can already see that my technical defection is going to be one of those journeys (bleurgh!) that resemble my real defection to Germany.
There is the euphoria, the high when you make the decision and do it, followed by a period of intense frustration where nothing, but nothing goes right. Then you come to your senses and there follows a long period of learning and mastery before you finally come out at the Other Side, which becomes the new norm.
I am neck-deep in frustration as I type this - on my trusty old PC, naturally, and expect I'll be playing the Double Agent for some time yet.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: