Saturday, 2 October 2010

Creativity at Work

There seems to be a lot of creativity buzzing around the ether at the moment - or at least ideas about the creative process itself.

One book that I've come across this week is "The Creative Process Illustrated: How Advertising's Big Ideas are Born" by W. Glenn Griffin and Deborah Morrison. The two professors of advertising asked hundreds of creative professionals the question: What does your creative process look like?

Their replies are fascinating, from a fly fishing metaphor to a 16-step process worthy of the best of Procter & Gamble to the totally enigmatic.

And I love this video to support Steven Johnson's "Where good ideas come from". Chance favours the connected mind - yes, indeedy!

Perhaps what is most enlightening for me is that I recognise the way I go about Planning here. Does that make me a Creative Planner or am I just in the wrong job?

2 comments:

Whisks said...

Really interesting post and video - YES! I've made a mental connection as a result of that video! Thanks for posting.

Sue said...

Bring back Salons and proper coffee houses, I say...