Saturday, 16 October 2010

Wining and Mining

To go with our meal last night, I admit to being drawn to a rather nice Chilean Cabernet Sauvignon. And I am not the only one, it seems.

I read a report in the English press that the coverage of the rescue of the miners in Chile seems to have had an influence on wine-buying habits. Oddbins reported a general 10% lift over the past few weeks and Waitrose customers apparently showed their solidarity with a +25% uplift in sales on the day of the rescue.

I have friends from Chile and I am pleased that the media coverage seems to be having a positive effect, not just on the image of the country, but possibly on the economy as well.

And it makes a change from the "forced" marketing of produce from a particular land that we have to suffer during, say, a World Cup. I still haven't quite recovered from the onslaught of "South African" products that hit the stores this summer!

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