I read a report in the English press that the coverage of the rescue of the miners in Chile seems to have had an influence on wine-buying habits. Oddbins reported a general 10% lift over the past few weeks and Waitrose customers apparently showed their solidarity with a +25% uplift in sales on the day of the rescue.
I have friends from Chile and I am pleased that the media coverage seems to be having a positive effect, not just on the image of the country, but possibly on the economy as well.
And it makes a change from the "forced" marketing of produce from a particular land that we have to suffer during, say, a World Cup. I still haven't quite recovered from the onslaught of "South African" products that hit the stores this summer!