Here are Horizont's Top 15 TV spots. As well as the international blockbusters, there are German ads celebrating the German national obsessions of cars and football. And although quite a few of these are virals and cinema spots, rather than strictly TV, my two favourites are classic TV spots.
One is for IKEA so I'm a bit biased. The other is for Lieken Urkorn bread - not actually a dream client for creatives, you would think. But the film they have produced is breathtaking. A simple idea, beautifully executed.
Here's to a few more of those in 2011!
1. Nike World Cup
2. Audi A8 "Die Kunst, voraus zu sein."
3. Lieken Urkorn "Aus guten Händen"
4. Hornbach "Faces"
5. Mercededs Benz E-Klasse
6. Gelomyrtol "Welt ohne Schleim"
7. IKEA "Inbus"
8. 13th Street "Last Call"
9. Telekom "Liga Total"
10. Bud Light Viral
11. P&G Old Spice
12. Skoda "Glasmusik"
13. McDonalds viral "Uli Hoeness"
14. Internet Explorer "8 Experts" viral
15. Quirin Bank Image Spot