Builders were always Britain's official cheerer-uppers - and their chirpiness was guaranteed to produce a curmudgeonly "grrrrrr" of a backfire.
I'm afraid that the following piece of advertising evokes a similar reaction in me. It's a shame, because the movement behind it, Action for Happiness, does seem to have some substance and some intelligent thinkers associated with it.
But while I agree with the sentiments is ticking an email "pledge" to try to create more happiness really the way?
It's a bit like money. The people with the most aren't the ones talking about it.