Thursday 14 April 2011

Happy Talk

There was a time, when I lived in the UK when I couldn't walk past a building site without being told "cheer up, love - it might never happen."

Builders were always Britain's official cheerer-uppers - and their chirpiness was guaranteed to produce a curmudgeonly "grrrrrr" of a backfire.

I'm afraid that the following piece of advertising evokes a similar reaction in me. It's a shame, because the movement behind it, Action for Happiness, does seem to have some substance and some intelligent thinkers associated with it.

But while I agree with the sentiments is ticking an email "pledge" to try to create more happiness really the way?

It's a bit like money. The people with the most aren't the ones talking about it.

3 comments:

Unknown said...

I'm out of my depth with advertising discussions. but I just wanted to call in to say hi and to express admiration of your happy talk enclosure!

Tony James Slater said...

It's TRUE! Like being cool. If you're trying to be cool - you aren't achieving it. I find just being happy, regardless of what happens, works for me - and I'm the happiest person I know. Perhaps there's a hook in that; Just Be. Oh, hang on, that's been done...
D'OH! I'm out of ideas.
Tony

Sue Imgrund said...

Beware mandatory happiness enforcement at work!
http://www.economist.com/news/business-and-finance/21707502-companies-try-turn-happiness-management-tool-are-overstepping-mark?cid1=cust/ednew/n/bl/n/20160922n/owned/n/n/nwl/n/n/EU/n