Wednesday, 25 May 2011

A thousand boring Powerpoint Slides

Everyone in marketing and advertising needs a reality check now and again, if you'll excuse the ghastly buzz word. And you may get yours from playing buzz word bingo in boring client meetings, or putting together absurd brand positioning models as I used to do in my Saatchi days - reminder to self, pull those out - they could be worth something to someone.

So this blog entry is a blatant plug for a very funny man who knows his marketing and can see the absurd side of the brand onion. (What? An onion doesn't have sides?) I used one of his cartoons here and hope you have time to have a look at Tom Fishburne's site.

I love the Mission Statement cartoon and the ones about the fun you can have with focus groups as well as the brand positioning cartoon that introduces the splendid concept of a Brand Butterfly. And check out "The Tower of Eco Babel" if you're working on a sustainability project.

Most of all, I love this quote: "If a picture tells a thousand words, a cartoon tells a thousand boring Powerpoint slides."

2 comments:

Whisks said...

Very funny website - reminds me of Dilbert, and I thought I'd forgotten him.
It's an odd dilemma isn't it - doesn't pay to take ourselves too seriously, yet if we don't, it doesn't pay either. Hmmm.

Sue said...

Maybe the secret is to know just when to take yourself seriously...