These days, there's pressure to be social. Not in terms of a 1980s socialite throwing glitzy parties at Stringfellow's but by being a mover and shaker as far as social media is concerned. And The Sunday Times has now launched a Social List through the agency VCCP.
I refrained from joining up and calculating my "social networking activity and prowess" on Twitter, Facebook, LinkedIn and Foursquare, because I already know the answer to that.
While it's OK, in my view, for a bit of entertainment, if you're into that sort of thing, I really don't like the language associated with the press releases about the site - "competition, climbing the ratings, jostling for position" - it all sounds as vulgar as Harry Enfield's Loadsamoney character did in the 80s.
So, if you'll excuse me, I'll just go and scuttle off to my virtual hermit hole where I can continue to talk to myself.