Sunday, 19 June 2011

Read the book, seen the film, bought the T-shirt - now eat the ice-cream

There's nothing I love more than a good brainstorm, thinking up names and ideas for new products. And some of the most fun can be had with food and drink products. A couple of years ago, I noticed a new tea variety from Meßmer - "Romeo & Juliet" - with flavours of raspberry and marzipan, and wondered if this would start a trend.

It seems that it has. No longer happy with mint choc chip or rum 'n raisin, Langnese Cremissimo has named a couple of new ice cream flavours after classic movies. The variety pictured has raspberry and dark chocolate ice cream with raspberry sauce. In English, of course, I am rather concerned about the juxtaposition of raspberries with "Gone with the Wind" but they can probably get away with that in German. There's also a "Dr Zhivago" flavour with a kind of snow 'n vodka theme going on.

I just hope they don't get too carried away and introduce a "Silence of the Lambs" variety.

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