The talk on Facebook, funnily enough, is that usage of the social media site has dropped in Britain, USA and other countries where it enjoyed its initial boom.
And it's not just doom and gloom in virtual - social media sites and their use/abuse are dominating conversations from the dinner table to the halls of government.
Of course, the "glass half empty" among us will cite MySpace, Second Life and the rest of the "flash in the pan" casualties of the social media revolution, but I think Facebook has simply made too many inroads into too many people's lives to disappear in a puff of smoke.
I must admit that my own relationship with Facebook is uneasy. I've been part of it for at least four years and never really fallen in love with the place. In fact, my news feed often reminds me of one of those sensory or motor homunculus figures that show proportionately how much of the cortex is taken up by certain body parts - in that it gives an unnatural view of who my real friends are and how important they are to me.
I know I should get wise and delete a few people or at least remove them from my news feed, or create some sub-groups or other such cleverness. But it's just not worth the bother. In fact, what worries me most of all is exactly how you delete your account should you decide to vote with your feet.
It'll be interesting to see if I'm still hanging in there in four years' time.