Strategy and Sausages:
A British Strategic Planner in Germany
Sunday, 16 September 2012
My alter ego, S.P.Moss, has written a children's adventure story, The Bother in Burmeon, and marketing my own product on a limited budget has been a fascinating experience. The last thing I want to do is use this blog to promote my book in a blatant and in-your-face way, but I hope that you'll forgive me the odd little indulgence.
The marketing departments of the large publishing houses have been using book trailers for some time now, and it's a route to draw attention to your book that also makes sense for those who are with smaller publishers, or are self-published.
There are a lot of book trailers out there and, while some of them are pretty impressive, many are not much more that a cover/pack shot plus back-cover blurb. This really isn't making the best use of the medium.
A book trailer is an advertising spot for the book and, like all advertising spots, it should have an idea. That's one reason I'm so pleased with my trailer, created by an ex-colleague from Saatchis, Roger Mönch. The idea is about "imagination", which ties in nicely with the theme of the story.
And it's not just a great idea, but it's beautifully executed, too.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: