Condescending Corporate Brand Page on Facebook - and, privately, cringed in a "there but for the grace of God go I" sort of way.
I discovered it a few weeks ago via a friend's share, instantly "liked" (note the quotation marks...) and was hugely entertained for the first couple of days by the silly monkeys, cute kittens, retro postcards, motivational quotes (plus dolphins), word games and all the begging to "share" and "like".
The page announces itself as "A big corporate brand using Facebook" and they've already clocked up nearly 25,000 likes.
Yes, I thought. A brilliant parody. Constantly amusing. A wonderful thing to show clients.
But...after the first week, I didn't find it so funny, somehow. The umpteenth silly monkey was getting right on my nerves. My newsfeed was blocked by CCBP's never-ending stream of kitsch and drivel. I looked closer at CCBP's description, where they state:
"It WILL get annoying, so "unlike" us if you can't handle it."
I'm almost at that stage now. The only thing I can't decide is - is it all terribly clever and this is their intention. That they'll run up some clever stats about the turnover of those 25,000 and put together a stunning case history.
Or has parody simply become reality?
In praise of passive planning
1 month ago