Strategy and Sausages:
A British Strategic Planner in Germany
Thursday, 21 May 2015
I must admit that I don't worry too much about privacy. Maybe I should, but somehow I don't get the feeling that the NSA or anyone else is terribly interested in what I'm up to. But every now and then I see a piece of brand communication that makes me gulp.
Like this one.
What's going on here is a campaign from an initiative called Hong Kong Cleanup, whose agency Ogilvy and Mather has developed an undeniably clever campaign called The Face of Litter to deter litter louts on the streets of Hong Kong.
What they've done is to collect random litter samples and analyse them using Snapshot DNA phenotyping to create portraits of the culprits (or, presumably anyone that has touched that coffee cup including the friendly and responsible barista who handed it out).
There's not enough info to say exactly whodunnit, but enough to create a likeness on posters and online.
My first thought was this might be just the thing for publicity-seeking extroverts to get their next kick. The ultimate selfie, all over town and all over the net.
And then my thoughts ran deeper to tarring and feathering, or the shaved heads and placards round the necks of wartime collaborators, or indeed the Schandmaske of mediaeval Germany.
Back to the future? I find it all a little sinister.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
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