Strategy and Sausages:
A British Strategic Planner in Germany
Sunday, 14 June 2015
A big yawn
Sometimes you don't need deep philosophical insight for a great piece of brand communication, just a simple observation used in a smart way.
I love this promotion from Brazil for the brand Cafe Pele. From advertising agency Lew'Lara/TBWA, the idea uses a poster of a man's face on an underground platform in Sao Paulo. Sensor technology means that the poster yawns every time a commuter comes near. The more people approach, the more yawning, which, as everyone knows. is contagious. The result - a yawning epidemic.
At that point, Cafe Pele girls pop up with the solution - shots of espresso.
The Contagious Billboard is a super idea of what you can do to get attention for your brand, catching people in the right mood, in the right place, at the right time. Anything but a big yawn!
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
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