Friday, 6 November 2015

Lust for Land

For the last year or so, a massive (42 sq m, so I'm told) patchwork blanket has hung on a house wall opposite our town hall. The blanket is made up of individual squares, knitted or crocheted by everyone from primary school children to pensioners.

For me, this comforting and colourful piece of art, along with the explosion of festivals, Tchibo weeks and Aldi special offers celebrating crafts, and home cooking, jams, marmalade, gardening, growing and making, characterises a particular aspect of the 10-year 'reign' of Angela Merkel.

Despite the fact that Germany is becoming more urbanised, German hearts still yearn for a simpler, slower, less technology-ridden life closer to nature. Probably the clearest manifestation of this trend is the success of Landlust magazine, which was launched 10 years ago and now enjoys a circulation of over 1 million - more than that of Der Spiegel.

And, yesterday, Landlust launched in the UK, with its German title and the tagline 'spirit of the countryside'. The British edition carries the same mix of crafts, nature and recipes, with a distinct German touch - the recipes include hazelnut cake, baked apples and Rouladen.

I suspect that an unashamedly German title launching in the UK would have been met with derision 10 years ago, but times have changed. I blogged about the subtle German invasion here. Can Landlust tread in the footsteps of Aldi and Lidl? Will the W.I be renamed Die Landfrauen?

3 comments:

Barbara Fisher said...

Hi Sue, I can't quite see the W.I being renamed Die Landfauen, but I can see the new magazine being a success (I must look for it next time in town).
There is certainly a change towards do it yourself/make it yourself/grow it yourself in the UK. I’m glad we are returning to some of the values of the past, long may it continue. Even I made a cake for goodness sake!! I won’t be joining the W.I anytime soon though.

Sue Imgrund said...

... and jolly scrumptious it looked, too!

Barbara Fisher said...

Why thank you :-)