Strategy and Sausages:
A British Strategic Planner in Germany
Monday, 2 November 2015
The Autumn school holidays took us to the UK and the inevitable trip up to London. On something of a whim, I dragged my family off to Charlotte St to see if tales of the demise of the Saatchi building were exaggerated. Thankfully, I was able to take one last look at the place where I started my advertising career, back in the 80s.
And, not too far away from 80, Charlotte St, I spotted two newish brands that I'd loved to have worked on back then (and wouldn't say no now.)
In the Carpenters' Arms, our old watering hole, I was delighted to see that Madness have started brewing beer. While other rock stars may favour giving their names to wine or Bourbon, I think the nutty boys have a brilliant fit, branding-wise, with pubs and pies and pints. The section of the website dedicated to The Madness Brewing Company ('Beers that go one step beyond with flavour and style') presents the wares - Lovestruck Ale, Gladness Lager and Night Boat Porter. I had a quick half of Lovestruck, which was tasty indeed. Good one, chaps.
And a bit further down Charlotte St, I saw an idea that I wish I'd had. Well, actually, I have had this idea, only someone else has been much quicker off the mark. Herman ze German is a German fast food cafe selling sausages 'made in the Black Forest' by Fritz. Clever idea, great branding.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: