Monday, 11 April 2016
Although BMW are an 'official partner' of ski resort Obergurgl/Hochgurgl, it was the Audi Quattro activity that I noticed primarily. Compared to a full size ice sculpture, and a tent where photos are taken and a competition entered, the few posters for BMW that I saw rather paled in comparison.
But it's not just these rather more ephemeral communication pieces that melt with the thaw. Since December 2013, one of the traditional mountain huts has been rechristened the quattro Festkogl Alm.
Grip and challenge and Audi Quattro - how long before they start making skis?