Strategy and Sausages:
A British Strategic Planner in Germany
Saturday, 13 August 2016
A winning idea?
As we're right in the thick of holiday time, I thought I'd look at a couple of ads associated with airports. The first one is First Flight, Heathrow's first ever TV ad, to celebrate the airport's 70th birthday. Using the tried and tested John Lewis formula of a cute kid and music to pull at the heartstrings, this is the story of a first flight through the eyes of a little girl with an owl trolley and a very fetching pilot's cap.
It's a watchable enough ad, but I'm not sure it really captures the magic in the way it should. Is flying still as magical as it was when I was a young lass, when we'd go to the Queen's Building as a day out, just to watch planes take off and land? This film doesn't show anything of the crowds, the delays, the mangled and lost luggage, the confiscated drinks and children's scissors (I speak from experience ...)
But, OK. I still think it's a brave thing for Heathrow to do, especially in these times of terrorist threat. And it's marvellous to hear that Bowie track again.
My second example is something I saw on my way back from a week away on business, when I arrived back at Frankfurt. An ad for the Bad Homburg Casino in the baggage hall. I hope my pictures will do it justice:
A baggage carousel disguised as a roulette wheel. OK, again the cynical may say that putting your luggage in the hold is a bit of a gamble, but I don't care.
After a long and hard week away, this idea, involving no apps or digital cleverness simply made me smile.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: